4 Amazing Shopify Apps to Sell Digital Products

World has entered into a new fabulous & innovative age of selling products. This has forced the retailers to devise successful global online retail strategies and identify amazing market investment opportunities. Luckily, it’s not that hard – you simply need to realize and understand the target audience's shopping behavior. There are many advanced online platforms available nowadays that help you create a nice online store. Below are some tips from a Shopify ecommerce development company  that would guide you to get more customers from all around the world.

Smart use of Shopify applications can effectively bridge the gap between a customer and the product. Some are discussed as below:

Fetch: This application offers facility to package items together as it supports multiple files. FetchApp also splits large files into smaller files, so that you can sell a single item in multiple parts. In addition, its digital download delivery service is flawless. This is by all means an application recommended for all online store owners.

Sky Pilot: With this application, selling things like movies, images, music is very easy. This Shopify application gives an opportunity to create customized pages for the store. Tracking past purchasing details is also a nice feature from the customer point of view.

Downtown: This is one of the most secure, powerful and simple app for Shopify. It offers a wonderful feature of including provisional serial numbers, name of the customer, date to all the digital download orders.

SendOwl: Hosting the digital products is the biggest asset that this app offers. One simply needs to upload the files to the server, choose the product and rest everything is taken care of.

3 Profitable eCommerce Trends You Should Know in 2015

The online commerce landscape has changed very quickly with the time. Ecommerce website owners always want to make sure you have right strategies & planning in place to adapt to these industry changes. An eCommerce website development company in India or anywhere around the globe can make your website turn profitable if they are aware of current trends & consumer behavior.

Below listed are 3 e-commerce trends of 2015 that online store owners should be aware of. Let's have a look on these:

1. One third of eCommerce sales are now happening on mobile devices

As the industry is facing a shift from web to mobile because of continuously growing number of mobile internet users, mobile commerce is also rising simultaneously. This trend is expected to continue in coming years as more consumers are empowered to use smart phones and tablets and shop anytime, from anywhere.

2. Social commerce is on the rise

The rise of social commerce and social ad targeting has been another big trends in the year 2015. Social media and mobile purchases are on the rise. Though there are some businesses for which social media platforms have not been proved much fruitful but there are many who increased their sale by leveraging social media into their marketing plan.


3. 24x7 shopping from anywhere is now a reality

With the advent of internet and easy accessibility of eCommerce websites, people these days are empowered to shop wherever and whenever is convenient for them. Whether in their offices, at homes, or during the travel, it has become a flexible buying experience. People are less concerned about timing of shopping and they even make purchase at midnight.

How to Increase your Online Store Traffic Through Social Media

With 93 percent of consumers acknowledging that social media impacts their buying decisions to a large extent and 90 percent trusting the recommendations from their companions, leveraging Social Media tactics is a must for eCommerce businesses to drive traffic & increase their sales further.

Social media marketing is all about building relationships through strategic engagement. Nowadays this has been extended to carefully converting them finally into sales. Like EcommerceOneStop, along with a Magento customization company and strong sense of social media will do wonders. For this, perfect understanding of the target audience, their needs is critical. Goals in terms of traffic, fans, followers & tracking the insights  play a very important role. 

Below are some social media highlights to keep in mind:

Adding social sharing widgets: Placing social sharing buttons, for instance, Facebook 'Like', Twitter 'Follow' etc. at strategic areas on the websites can achieve huge engagement.

Use of HashTags: Using relevant & trending hashtags within the posts or tweets increases the chances of getting your content discovered on social platforms which in turn enhances visibility. Too many hashtags and stuffing the irrelevant hashtags must be avoided.

Blogging: People on social media are always searching for an interesting information, article or any write up worth reading & sharing. Blogging is a nice way to offer all these things. This section can include amazing information, whether related directly or indirectly to the industry rather than talking only about  a product.

Interaction with followers: Audience must know & feel  that business truly cares for them. Joining groups, hosting live chats & quick response to all their queries is necessary for building brand trust.

Variety in content: Rather than sharing, text based content, bringing variety in posts is very important. Attractive images and fascinating videos will do the job.

Paid Advertising: The paid options like promoting posts, tweets, page/account or running targeted ads is also a nice way to increase the reach & improving the conversion rate.