Video is indeed a vital e-commerce marketing strategy as it leads to better Average Order Value (AOV) besides facilitating increased conversions. It has been proved by surveys done over the past few years that customers prefer to watch a video about a particular product, rather than spending time to read over its description.
But that does not necessarily mean that product descriptions should lose significance. Product descriptions have been and will be crucial to provide the relevant info to customers. Having known that videos are crucial for your BigCommerce store, how do you proceed to create an effective video strategy. Surely, you may consider it right to hire a BigCommerce development company in India; which may be helpful if you get the right resources within that company to create your video strategy. Let’s know more on this topic.
So, How to Get Started ?
Just before you jump into making videos for your store, its crucial to find out your bandwidth for creating the videos. It also includes looking for the resources that can be of help to you and the time that will be required to bring the strategy into real practice. In case, you are short of time, you need to create videos for the products that are most popular. As far as the context of videos is concerned, there are different categories that can be focused upon - including videos displaying the manufacture process of a product, testimonial video and video about the company.
If you are making a product video, it must be known that there are three core areas that you can focus upon - general product videos, complete product demos and rarely found behind-the-scenes videos. Typically, a general product video allows the customer to have a good look at the product from different angles. This video format can also be used for promoting upcoming lines so that customers get an inside look on the new releases. A product demo essentially brings out the way to use a particular product, thus informing users about the ways to use it. Behind-the-scene videos are aimed at educating buyers about the source of the specific product. This makes them more engaged and connected to your brand when they come across the story behind your product.
Irrespective of whatever videos you make, you need to ensure that the videos are well-promoted too. Social media channels like Twitter, Facebook etc, can serve as a great platforms for promoting your videos and thus bringing your video strategy for your BigCommerce Store into the successful phase.
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